Stomping Ground - Crafting Beers That Bring People Together
At the heart of Melbourne’s vibrant beer scene lies Stomping Ground Brewery, a place where grit, creativity, and community collide. Founded by three local legends with a shared passion for beer, Stomping Ground started as a dream born in St Kilda’s Local Taphouse. Their vision was simple yet ambitious: to create a brewery where everyone felt welcome, whether you’re a tradie stepping in after a long day on the tools or a businessperson escaping the daily grind.
That philosophy—“a beer for everyone, from all walks of life”—is what drives everything they do. From the first recipe idea to the final pour, every beer at Stomping Ground tells a story of hard work, craftsmanship, and connection.
Ashur Hall, Head Brewer at Stomping Ground, is the creative force behind the brewery’s diverse range of beers. For Ashur, brewing isn’t just a job—it’s a labor of love that demands both precision and passion. The process is as challenging as it is rewarding, especially given the brewery’s dedication to variety.
“The most challenging thing about what we do here at Stomping Ground is brewing the variety of beers we do, propagating the yeasts from scratch, delivering them on time, and juggling the tanks,” Ashur explains. “It’s a balancing act—managing timelines, perfecting flavors, and making sure every beer is as good as it can be.”
But it’s the outcome that makes it all worthwhile. For Ashur, nothing compares to the moment when a new beer is poured into a glass for the first time. “Designing, brewing, fermenting, conditioning, filtering—it’s an intense journey,” he says. “And it’s really satisfying when you get it there, you drink it, and it worked out the way you want it to. That’s what keeps me coming back, day after day.”
The Stomping Ground brewery floor is no place for the faint-hearted. It’s a tough, demanding environment that calls for gear as hardworking as the people wearing it. That’s where Hard Yakka steps in. For Ashur and the team, Hard Yakka workwear is an essential part of the job. “It’s built for the environment we work in,” Ashur explains. “It’s tough, reliable, and hardwearing—just like the beers we make.”
A SHARED PHILOSOPHY OF TOUGHNESS AND COMMUNITY
Stomping Ground and Hard Yakka share more than a commitment to hard work—they share a dedication to creating something lasting and meaningful. Just as Hard Yakka’s workwear is designed to stand up to the toughest conditions, Stomping Ground’s beers are crafted to bring people together and withstand the test of time.
Both brands are rooted in authenticity, built for real people and real challenges. Whether it’s brewing the perfect pint or building gear that keeps workers going, Stomping Ground and Hard Yakka are united by a shared belief in resilience, community, and quality.
