Hard Yakka are extremely pumped to announce the renewal of our strong partnership with the Sydney Kings for the NBL25 season!

This marks the third consecutive season where Hard Yakka will be the exclusive workwear partner of the Hoops Capital club, solidifying a collaboration that celebrates hard work and toughness both on and off the court. 

This year, the Kings and Hard Yakka will unite once again at Qudos Bank Arena for all 14 exciting home games. 

Hoops Capital executive director Matthew Denholm is excited to have Hard Yakka back as part of the Kings family, as the club prepares to tip-off its blockbuster NBL25 season against Adelaide at the first-ever HoopsFest on Sunday, September 22.  

“The Kings are thrilled to partner once again with Hard Yakka,” said Denholm. 

“We know there is nothing tougher than winning on the court and the knowledge that we will need grit and resilience to try to achieve the goal. 

“With this partnership, we are squarely with a brand that has shared hard-working values - it is a great fit.”